23 November 2006

Promo Girl creep

This typist applauds the creep of CBC radio Promo Girl to greener pastures in the private TV sector. The chirpy, playful, generously-inflected and faux ironic voice is a good fit for the Sears Christmas commercials she's been doing lately. And were those the dulcet tones of ProGo we heard doing the Swiffer commercials for Showcase Diva? Perfect. (Note the chirpy, playful, generously inflected, faux irony of that first paragraph.)

May these new pastures be green for the Mezza Voce of CBC radio because the chirpy, playful, generously-inflected, faux ironic timbre of ProGo is not a good fit for the promotion of stories on Darfur, the World War I or Rwanda.

If you're going to be fun and playful, ProGo, you should stick to fun and playful subject matter such as Sears Christmas commercials and Swiffers (if cleaning floors with designer rags is your idea of fun.)

The world covered by CBC Radio deserves more than the wink-wink-nudge-nudge treatment of the Progo Voce. Sears and Swiffer are far more deserving of your generously-inflected talents than are Rwanda, World War I and Darfur.