Words that should be banned: Delusional Calgaria

Yes, the Delusional Calgaria campaign to get Nova Scotians back home is cute and funny. Yes, Nova Scotians have a good sense of humour, a great lifestyle, cheaper rentals, smaller traffic jams and a kinder gentler pace of life.

But the cute campaign by Rodney MacDonald's Nova Scotia government misses the point. It confuses the build-it-and-they-will-come philosophy with a build-a-website-and-make-everyone-think-they-will-come approach.

Sure the cute campaign is getting publicity. But to what end? What, Rodney, do you suppose all these ex-pat Nova Scotians are going to come back to? Jobs in call centres? Retail? Fast food? Perhaps they can work on Delusional Calgaria websites.

The Delusional Calgaria campaign doesn't insult Calgary or Calgarians. It insults the battery Nova Scotians who left - often against their will - to pursue work and opportunities.

Most of them didn't want to abandon all the great things in Nova Scotia. They left to get good paying jobs and to get them quickly so they can pay off student debt among other things. They left for an enterprise culture that will produce opportunities and skills, the things they need to build their future.

If anyone looks delusional here, it is the government of Nova Scotia for making such a ludicrous pitch. If you build it, they will come. But if you just say it, they will not. And who could blame them?