There was a time when busy husbands took a break from their busy days to contemplate a Christmas gift for their wives. This full-page ad comes from a 1920s homemaker's magazine this typist happened to be reading some years ago. It's aimed at the "modern" man who wishes to make his wife's life easier.
If you look closely, you will see that the wife in question is a fragile, obedient creature who finds the "utmost joy" in keeping an exquisitely clean house. She never complains about the drudge of housework. She will no doubt be thrilled by the appearance of a Hoover under her tree on Christmas morning. No wonder the flapper women rebelled with daring knee-length skirts, the Charleston and those close relationships with other flapper women.
