06 December 2006

Promo Boy bumps Promo Girl?

Could it be that CBC Radio Promo Girl (ProGo) has been promoted to greener pastures?

Keen listeners today will have noticed the conspicuous absence of the Over-Inflected One. There was no forced irony imposed on serious subject matter, no self-serving jokes, no it's-all-about-me intrusion on the broadcast rhythms.

Instead, we heard a pleasant male voice drawing attention to programs of interest without drawing attention to himself. Promo Boy (or ProBo, to keep with the syntax) was informative without being intrusive, and he managed this without resorting to the dreaded "voice of God" the Ceeb so desperately wishes to avoid.

Congratulations ProBo and the Ceeb. It may be wishful thinking, but long may it last.