Promo Girl to return

Several posts back, this typist reported that CBC radio's Promo Girl had disappeared. She was nowhere to be heard on the public broadcaster. Well, for those enjoying the refreshingly understated tones of Promo Boy, there is good news and bad.

The good news is that Promo Boy, Tony Daniels, has replaced Promo Girl while she pursues greener pastures in the movie business. The bad news is that the Over Inflected One will return with when her movie projects are complete.

This typist credits Shauna MacDonald, the actor behind Promo Girl, for her good work in the role of Constable Erica Miller in the Trailer Park Boys. And she will no doubt prove her acting talents in her present movie projects.

But the nudge-nudge-wink-wink-aren't-we-hip-at-the-CBC act has to go. Her exaggerated radio voice distracts from the content it aims to promote by drawing too much attention to itself. And it diminishes important subject matter that deserves intelligent, not cute, promotional treatments.

The Ceeb has it wrong on this one. Cute, saucy and look-at-me irony quickly degenerates into cute, saucy cliche. It wears thin and becomes predictable while distracting from the good material it promotes. This does not belong in public radio broadcasting. The CEEB and is listeners deserve more.