I don't "heart" the iPod

If a company manufactured a product designed to last only 18 months, would you think that is cool?

And if that company manufactured the product to last only 18 months so that customers would have to go out and purchase another such low-quality product, this time for more money, would you think that is cool?

And if that company told customers they were "cool" if they kept buying the low-quality product over and over again for more money each time, would you think that was cool?

And if the company convinced customers to profess their love for this low-quality product with the short lifespan and the increasing price, would you think that's cool?

Cool? For the company. Yes. They're getting rich off this cool.

But for customers? Is this cool? Well, if the company says it's cool, and everyone believes them, then yes, it's cool in the same that way it was cool to buy and smoke cigarettes because companies said it was cool.