In the world of newspaper headlines, Freddie Starr Ate My Hamster is top gun.
This famous and now-infamous headline goes down in history as one of most attention-grabbing - to say nothing of funny - headlines ever.
It appeared in the British Tabloid The Sun (cir. 4M+) in 1986. Its object - comedian Freddie Starr - denied ever imbibing hamster, gerbil, guinea pig or vole.
The story and headline, did however, re-kindle Mr. Starr's flagging career.
This headline remains a feather in the cap of Mr. Starr's publicist Max Clifford who is probably more famous than Mr. Starr and more infamous than the headline he procured. In 2006 this headline was voted the best-ever by listeners of BBC radio.