03 January 2007

Promo Girl returns to CBC radio

Don't say you weren't warned. The Over Inflected One crashed back into the public airwaves of CBC Radio One this morning. Promo Boy is gone, Promo Girlis back and the holiday is over.
We had the same wavy inflections and more of the wink-wink-nudge-nudge verbal gesturing that so effectively trivializes and distracts from the material promoted. The ChuckerCanuck put it well when commenting on Promo Girl's disappearance last month:

Promo Girl will no longer purr about homelessness and coo about climate change. No longer will the CBC try to give me a boner while advertising a documentary about life during chemotherapy. True enough, CBC Radio One won't sound like a day-long highball party anymore, but that's the price of dignity.



I guess we public radio listeners should just get with the picture and realize that it's no longer strictly about good content; it's now about the cute personalities, ironic pitches and giggly gags someone thinks we need to hear to be inticed into listening. What would poor old Peter Gzowski have thought? But then, Promo Girl probably wouldn't remember him.